SUMMARY
Mercy For Animals is dedicated to eradicating the mistreatment and cruel exploitation of animals in the food system. I was brought on to help MFA with various designs for their social media campaigns, greeting cards for their donors and to design a series of products for their online store. MFA is a 501 c3 non-profit that uses it’s online store as a large revenue stream for its annual budget.
MERCH DESIGN
I developed a series of new merch designs for Mercy For Animals’ online store including graphic t-shirts, tote bags and pins. Some featured custom illustrations I created and some were more graphic featuring photos of some of MFA's favorite photos.
DIGITAL
To encourage MFA’s audience to share their mission with their friends and family we created a set of custom social media graphics and digital greetings cards featuring some adorable furry friends.
FRESH FOOD TRENDS
Mercy For Animals was looking to create a sub-branded blog where their audience, donors and any plant-based sustainable food enthusiasts could go to find trusted information, product reviews and recipes.
I developed a logo and mock website design for their internal board pitch.
