PROJECT SUMMARY

Marie Forleo is a business and life coach who helps her fanbase create businesses and lives that they love.

I’ve worked with Marie Forleo for over six years, assisting their team with design, animation and art direction across the many facets of their company. From re-branding her award-winning YouTube show, MarieTV, to creating engaging animations for her online courses B-School + The Copy Cure, as well as various digital ads and social media assets and marketing campaigns.

This is only a small portion of the work I’ve created for Marie and her team over the past 6 years with the Creative Direction of Geada Ford. The reel to the right is a compilation of some of the motion graphic animation work I’ve done for MFI.

B-SCHOOL 2021 TV ADS

For B-School 2021, I created a series of motion graphic advertisements to be used in Connected TV spots (on Hulu + other streaming services) and on social. These ads included some spots

UpBrand Style Exploration

New MarieTV Brand

MARIE TV REBRAND

In 2017 I was asked to oversee a brand refresh to Marie’s award winning YouTube show , MarieTV. The primary logo mark would remain the same, but we wanted to create a new look and feel for the MarieTV, while dividing the brand into its distinguished properties (Q&A Tuesday, Inspiring Interviews, LIVE: The Call-In Show, and Marie Unplugged).

After some initial style exploration where I played with different elements of collage, duo-tone overlays, and brush stokes and paint I landed on the new brand. It used the paint stokes and textures to provide a hand-made and heartfelt touch, while also using clean lines and modern typography to keep the assets feeling high-end, professional and purposefully sleek.

I then began the process of implementing this new “upbranded” MarieTV by designing and animating a new suite of assets including show openers, overlays, CTAs, end cards, bumpers, and a lot of little details in between.

The intros I created were able to easily integrate a clip of footage from the episode, so that each episode’s introduction was truly unique. It was a really fun project to get to lead and I’m extremely happy with the new life it was able to give this already incredible show.

New MarieTV Show Openers

Old ⭢ New. Design upgrades in practice

SOCIAL

I’ve been able to create a wide variety of graphics, illustrations and animations for Marie Forleo’s social media channels. Always one of my favorite projects, because Marie’s team knows how to have fun on social. I was always invited to play outside of the box here to bring attention to their programs, new show episodes, tours, interviews, podcasts and so much more.